Basic Attention Token (BAT) is an internal cryptocurrency of the free Brave Web3 browser. Any user can earn native BAT tokens without straining – you just need to view ads in the browser.
To be fair, it should be noted that you can’t earn a lot – the maximum earnings based on the amount of paid advertising offered – no more than 40-50 dollars per month.
Brave browser has a “Tip” function, which allows the user to tip the content creators they like in social networks.
What is the purpose of the BAT token created for? The main purpose is to be a unit of exchange without intermediaries. The token is also used as a reward for users, publishers and advertisers. Users get tokens for paying attention to ads, publishers get a portion of the ad revenue, and advertisers get high profitability for their campaigns. In this way, the BAT network aims to make online advertising more transparent and the distribution of ad revenue more equitable.
History of the Basic Attention Token (BAT) project
Basic Attention Token was created by Brendan Eich and Brian Bondy. These people are very famous in the IT field. Brendan developed JavaScript, one of the most famous programming languages. Brian and Brendan helped in the development of the Mozilla Firefox browser. Brian Bondy has also contributed a lot to the development of projects such as Khan Academy, Evernote. BAT team members are revolutionaries in today’s advertising industry. They improve current trends that are disadvantageous to users, advertisers, and publishers. Their ideas can give us a product that we will use extensively in the future. The BAT project is known as one of the fastest ICOs: on May 31, 2017, $35 million was raised in 30 seconds. 130 people purchased tokens, 5 of them bought half of the offering.
Benefits of BAT
- BAT is a cryptocurrency that could revolutionize the advertising industry. BAT is one of very few cryptocurrencies with a legitimate use case and a working product.
- The BAT token has a clear purpose and value in the ecosystem offered.
- BAT is built by a team with a proven track record in IT.
- The BAT team demonstrates transparency and reliability. They regularly conduct online interviews (Ask-me-anything streams) with key stakeholders. A token holder can ask a question about the project and immediately get an honest answer.
BAT Disadvantages
- The Brave browser is a direct competitor to the Chrome browser. This can be a very strong competition for a young project.
- One of the main problems is that the success of BAT depends on the popularity of the Brave browser. The token will have no value if the browser is not popular
